- personal portfolio site of digital designer Rich Dean.

Creative designer specialising in digital communications

I'm Rich Dean, a digital designer with more than 13 years experience. I work as Head of design for London agency Zone, where we produce digital goodness for some of the best brands in the world.

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I make things on the internet

For the past 13 years I've been really fortunate to design for clients big and small. I've gotten to work with some truly talented people and made some great friends along the way. The most important aspect of how I work is being able to work collaboratively. I believe the best results are achieved with strong teams of experts all working together to achieve something that is greater than the sum of it's parts.

That being said, I also believe it's important to experience areas that aren't always familiar to you. First and foremost, I'm a visual designer. I love bringing ideas to life and I love every aspect of design; typography, grid systems, negative space, colour theory and on and on, but I also have a strong grounding in user experience (I think every designer should) and I enjoy getting my hands dirty with code.

User experience

I'm a strong advocate of user-centred design. I use Axure to build sitemaps, wireframes and interactive prototypes.

Visual design

I love every aspect, from typography and negative space to grid systems and colour theory.


I'm proficient in HTML, CSS and javascript, and I think it's important to understand how sites work.


I believe content, not device, leads the responsive process, and at Zone I lead our response to responsive.

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