I'm Rich Dean, a creative designer specialising in digital media with 12 years experience. I work as Head of design for London digital agency Zone, where we produce digital goodness for some of the best brands in the world.
I got my first gig as a designer in the summer of 2000, but as a child art was my favourite subject and I was good at drawing. Growing up, I loved using Deluxe Paint 3 on the Amiga. Nowadays, Photoshop is my weapon of choice, but I'm just as at home in Flash, Illustrator, DreamWeaver and InDesign. The work I do is quite broad, from website design to mobile apps, social media marketing, Flash animation to interface design, I'll try my hand at anything.
Design is pretty much my life. When I'm not designing, I'm reading about it or looking at other peoples. I love it. It's the best career anyone could choose, and I've met some great people along the way. I've also been fortunate to work for some fantastic clients too, a few of which are featured below.
As part of a promotion at Freeze Festival, I designed this intricately detailed QR code poster, where visitors to the Festival scanned the code on their mobile device to either get a free can of Relentless Energy Drink, or win VIP access.
Zone
Creative lead, art direction, print design, digital design
This was a personal piece that was done in my spare time as a means of creative expression. It was done during autumn/winter to reflect the time of year.
Rich Dean
Creative expression
The Pepperhood was a fun and engaging online fraternity, where members played games for a chance to win great prizes. As well as producing the initial Pepperhood brand, I was also responsible for setting the overall site look and feel, as well as producing core templates and overseeing additional design production.
Zone
Creative lead, art direction, digital design, identity
VistaJet is one of the world's leading providers of private chartered flights. As well as art directing and producing the winning pitch designs, I also lead the design in the early stages, before handing over to fellow Zoner Jack Cole to finalise and roll out. The concept was based around 'attention to detail', with full-bleed images highlighting the quality and craft of the experience.
Zone
Creative lead, art direction, digital design
This was a personal piece that was done in my spare time as a means of creative expression. It was simply an abstract piece with no real clear inspiration.
Rich Dean
Creative expression
This was a personal piece that was done in my spare time as a means of creative expression. It was based around items of aspiration.
Rich Dean
Creative expression
Zone is helping BT's Life's a Pitch website to quickly become one of the industry leaders in football news and opinion. I was responsible for setting the overall site look and feel and designing core templates.
Zone
Creative lead, art direction, digital design
The Collective Agency are a startup recruitment agency. I was approached to design their identity. The design is an abstract representation of components fitting together, with the focus on the 'C' and 'A'.
Rich Dean
Identity design
Zone were invited to pitch for the redesign of the Radtio Times website. I lead the design of the proposed new site, which was based around a user's 'playlist' - a device that was constant throughout the site, where the user could drag and drop any TV programme or film onto their playlist and create their own unique schedule.
Zone
Creative lead, art direction, digital design
This was a personal piece that was done in my spare time as a means of creative expression. It wasn't really themed, just a random piece of abstract design.
Rich Dean
Creative expression
Relentless Energy Drink is a leading energy drink brand in the extreme sports and underground scene. I was responsible for the redesign of the main website's homepage and a selection of sub pages.
Zone
Creative lead, digital design
Kabeleins is one of Germany's leading TV channels. Zone was approached to produce work for an extended pitch to redesign their website. Working in a small agile team, I lead the design, producing the initial look and feel as well as core templates.
Zone
Creative lead, digital design
Veetee Rice are a leading manufacturer of microwave rice. As part one of a pitch to overhaul their digital presence, I lead the redesign on their corporate website, with help from fellow Zoner Jack Cole.
Zone
Creative lead, art direction, digital design
Veetee Rice are a leading manufacturer of microwave rice. As part two of a pitch to overhaul their digital presence, Zone proposed a campaign to emphasise how quickly the cooking time of their rice is, based on classic TV game shows. I lead the design and created the look and feel for the site.
Zone
Creative lead, art direction, digital design
The Ideas Economy is an environment where users are encouraged to share ideas with others in an online marketplace where the ideas are the currency. I was responsible for setting the overall site look and feel and designing core site templates.
Zone
Creative lead, digital design
Zone were invited to pitch for the redesign of Wembley Stadium's webiste, and as a big football fan, I was very excited to be involved. Wembley already had a very strong new identity, but our main task was to convey the location as more than just a football stadium by emphasising it's richness as an all-round entertainment venue. I lead the design and created the look and feel for the site.
Zone
Creative lead, digital design
As a freebie for my wife Emma, who does modelling in her spare time, I designed and built this full flash portfolio site, as well as designing an identity to go with it.
Rich Dean
Art direction, digital, flash build, identity design
This was a personal piece that was done in my spare time as a means of creative expression. It was inspired by fashion photography.
Rich Dean
Creative expression
Toast are a digital recruitment agency. I was approached to design their identity, and so the logo was hand-drawn and then illustrated with vibrant colours to give a feeling of fun.
Rich Dean
Identity design, digital, print
Mojo Selection are a startup digital recruitment agency. I was approached to produce a visually rich identity design.
Rich Dean
Identity design
This was a personal piece that was done in my spare time as a means of creative expression. It was an umbrella identity for all the other creative expression projects that I had been doing at the time.
Rich Dean
Creative expression