When we approached the pitch, we identified two key challenges – firstly, their work on sustainability needed to shine through as much as the products that they made, and secondly, that they are a distinctly different entity to the Coca-Cola Company, so the look and feel needed to be different, but still connected to Coca-Cola’s distinct brand image.
The visual language I created had a slightly warmer, more traditional feel, using serif typefaces and muted tones, while still retaining some of the more recognisable elements of Coca-Cola’s brand. I also used large, impacting imagery to convey the key stories in an emotive way.
The article pages had a more editorial feel, with large stats and facts to make each story feel progress-based.
As part of the pitch we also wanted to present our working practices, so as well as providing visual designs I also produced detailed, annotated wireframes.
Our user experience process also included a complete content audit of their existing site, as well a producing a new sitemap. This process informed the new wireframes.