- personal portfolio site of digital designer Rich Dean.

Creative. Design. Technology.

I create beautiful design and engaging experiences to help brands flourish. I’m passionate about doing great work with great people: I’ve worked with big brands and one-man bands, designing websites, brand identity and print work to help them grow.

I run design agency Supersonic Playground.

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Coca-Cola Enterprises

Making sustainability something to shout about

Coca-Cola Enterprises work directly with the Coca-Cola Company to manufacture and distribute some of the best known soft drinks in the world. So how do you design a website that will highlight all the great work they're doing to improve the sustainability of these products?

CCE homepage in computer display
CCE homepage

When we approached the pitch, we identified two key challenges – firstly, their work on sustainability needed to shine through as much as the products that they made, and secondly, that they are a distinctly different entity to the Coca-Cola Company, so the look and feel needed to be different, but still connected to Coca-Cola’s distinct brand image.

The visual language I created had a slightly warmer, more traditional feel, using serif typefaces and muted tones, while still retaining some of the more recognisable elements of Coca-Cola’s brand. I also used large, impacting imagery to convey the key stories in an emotive way.

CCE article page

The article pages had a more editorial feel, with large stats and facts to make each story feel progress-based.

User experience

CCE homepage wireframe

As part of the pitch we also wanted to present our working practices, so as well as providing visual designs I also produced detailed, annotated wireframes.

CCE article page wireframe

Our user experience process also included a complete content audit of their existing site, as well a producing a new sitemap. This process informed the new wireframes.

About me

I believe that design should be available to everyone. It doesn’t matter what your company’s size, budget or business is: great design will help you tell your story better. Design isn’t just about visual style: it can change how your business works, and how your customers see you.

I run design agency Supersonic Playground, based in Lordswood, near Maidstone in Kent. I have 16 years’ experience in design, most recently as head of design for Zone, voted 2014’s number 1 independent agency in the UK by The Drum magazine. I relish working collaboratively, and put my utmost into every project.

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