RichDean.co.uk - personal portfolio site of digital designer Rich Dean.

Creative. Design. Technology.

I create beautiful design and engaging experiences to help brands flourish. I’m passionate about doing great work with great people: I’ve worked with big brands and one-man bands, designing websites, brand identity and print work to help them grow.

I run design agency Supersonic Playground.

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Dr Pepper

Creating a fraternity of fun all summer long

One of the most popular drinks brands in the teenage market, Dr Pepper has a loyal following. So how do you maximise that loyalty and create an engaging experience?

Dr Pepper The Pepperhood homepage in computer display

Creating the brand

Dr Pepper The Pepperhood logo

At Zone we created The Pepperhood, a college fraternity to bring Dr Pepper’s fans together with one aim – to find out ‘What’s the worst that could happen?’.

Inspired by influences like American Pie, Road Trip, Animal House and Glory Daze, the branding and visual style had a distinctly American collegiate feel.

The core designs

Dr Pepper The Pepperhood homepage

In keeping with the collegiate feel, I designed the visual style to have strong visual cues including wood backgrounds, sports pennants and distressed text.

The challenges

Dr Pepper The Pepperhood challenges page

New challenges were added fortnightly where uses could win prizes like Xboxes and TVs, and there was close integration with Facebook allowing users to post status messages and invite their friends.

Dr Pepper The Pepperhood challenge 1 page

The challenges are in various formats, including multiple choice quizzes and flash games.

Dr Pepper The Pepperhood challenge 2 page Dr Pepper The Pepperhood challenge 3 page

Mobile optimised

Dr Pepper The Pepperhood mobile homepage Dr Pepper The Pepperhood mobile sub page

We also created a mobile optimised site to keep the fun and games going on.

About me

I believe that design should be available to everyone. It doesn’t matter what your company’s size, budget or business is: great design will help you tell your story better. Design isn’t just about visual style: it can change how your business works, and how your customers see you.

I run design agency Supersonic Playground, based in Lordswood, near Maidstone in Kent. I have 16 years’ experience in design, most recently as head of design for Zone, voted 2014’s number 1 independent agency in the UK by The Drum magazine. I relish working collaboratively, and put my utmost into every project.

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