- personal portfolio site of digital designer Rich Dean.

Creative. Design. Technology.

I create beautiful design and engaging experiences to help brands flourish. I’m passionate about doing great work with great people: I’ve worked with big brands and one-man bands, designing websites, brand identity and print work to help them grow.

I run design agency Supersonic Playground.

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Giving an established TV channel a fresh look

Kabeleins is one of Germany's biggest and most established TV channels. So how do you reimagine their brand and design a website that gives it a new image without losing it's identity?

Kabeleins homepage in computer display
Kabeleins Homepage

Working as part of a small agile team, I began the project with some detailed competitor analysis, which included colour positioning. As a result, a dark grey/orange palette was chosen to position Kabeleins in the same arena as Bravo, Comedy Central and Fox. I used this as the basis of the visual language that I created for the site.

Shown here is one of three homepage concepts, this version leverages their library of high quality imagery to engage the user.

Co-branded possibilites

Kabeleins alternative homepage with co-branded takeover

This alternative homepage illustrates how co-branded takeovers could be possible.

Custom programme areas

Kabeleins programme page for Top Gear

Each programme features it’s own custom designed environment. Shown here is Top gear.

Kabeleins programme page for Two and a Half Men

An alternative programme landing page for Two and a Half Men.

The modular design was given a semi-translucent feel to allow the strong imagery beneath to still be visible.

About me

I believe that design should be available to everyone. It doesn’t matter what your company’s size, budget or business is: great design will help you tell your story better. Design isn’t just about visual style: it can change how your business works, and how your customers see you.

I run design agency Supersonic Playground, based in Lordswood, near Maidstone in Kent. I have 16 years’ experience in design, most recently as head of design for Zone, voted 2014’s number 1 independent agency in the UK by The Drum magazine. I relish working collaboratively, and put my utmost into every project.

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