RichDean.co.uk - personal portfolio site of digital designer Rich Dean.

Creative. Design. Technology.

I create beautiful design and engaging experiences to help brands flourish. I’m passionate about doing great work with great people: I’ve worked with big brands and one-man bands, designing websites, brand identity and print work to help them grow.

I run design agency Supersonic Playground.

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Lucerne

Reimagining a classical brand

Lucerne Festival is a series of classical music events that take place every year in Jean Nouvel's concert hall, nestled on Lake Lucerne, Switzerland. With a global audience, how do you design a website that captures the spirit of such an iconic event?

Lucerne homepage in computer display
Lucerne Festival homepage

Lucerne’s brand is based around a beautiful collection of colourful and pulsating circles, designed to represent the audible sensation of the music. It punches out of black in the same way as an orchestra on a dark stage, and so I was keen to use this as a basis for my designs.

Although not a full ‘one page’ website, the aim of the homepage was to aggregate key content from within the site in an enticing and engaging way, with the emphasis on user scrolling to lead them from section to section.

Lucerne Festival Easter page

I wanted the visual language to be lead by their suite of bold photography as it captures the spirit of the events so well.

About me

I believe that design should be available to everyone. It doesn’t matter what your company’s size, budget or business is: great design will help you tell your story better. Design isn’t just about visual style: it can change how your business works, and how your customers see you.

I run design agency Supersonic Playground, based in Lordswood, near Maidstone in Kent. I have 16 years’ experience in design, most recently as head of design for Zone, voted 2014’s number 1 independent agency in the UK by The Drum magazine. I relish working collaboratively, and put my utmost into every project.

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