RichDean.co.uk - personal portfolio site of digital designer Rich Dean.

Creative. Design. Technology.

I create beautiful design and engaging experiences to help brands flourish. I’m passionate about doing great work with great people: I’ve worked with big brands and one-man bands, designing websites, brand identity and print work to help them grow.

I run design agency Supersonic Playground.

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Relentless Energy Drink

Creating extreme event engagement

Freeze Festival is an annual winter extreme sports and music event sponsored by Relentless. So how do you blend digital and analogue to give something back to the drink's loyal fan base?

Relentless Energy Drink QR code poster
Relentless Energy Drink QR code poster close up Relentless Energy Drink QR code poster close up

The campaign was based around a unique number that a visitor could use to claim a free prize or VIP tickets. We decided to use a QR code presented in an A1 poster as the main activation mechanism for the visitor to get their unique number.

For the visual style of the poster, I wanted to get across a sense of snowboarders exploding out of the QR code, with intricately detailed elements that merge into the QR code.

At the event

Photo of Relentless Energy Drink QR code poster at event Relentless Energy Drink QR code mobile landing page

The poster was prominently placed at the event. When a visitor scanned the poster with their mobile, their unique number was generated allowing them to claim their prize.

About me

I believe that design should be available to everyone. It doesn’t matter what your company’s size, budget or business is: great design will help you tell your story better. Design isn’t just about visual style: it can change how your business works, and how your customers see you.

I run design agency Supersonic Playground, based in Lordswood, near Maidstone in Kent. I have 16 years’ experience in design, most recently as head of design for Zone, voted 2014’s number 1 independent agency in the UK by The Drum magazine. I relish working collaboratively, and put my utmost into every project.

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