The 2012 website
For the new 2012 site, I worked directly with Relentless’s branding agency Resistance Partners, which was a great collaborative experience.
They key challenge was to create a new design that was innovative, that allowed us to feature a lot of our rich content, but also allowed the really visceral video content that Resistance had created to have maximum impact.
The result was a modular design with semi-translucent panels that allowed the video content to play in the background without being obscured.
It was also technologically rich, combining chromeless YouTube video, infinite scroll, Isotope and Masonry.
The modular design is carried through to the various sub pages, where full screen video makes way for more static imagery.
The site was built using Isotope and Masonry, so making it mobile ready took minimal effort – the content modules are rearranged as the user’s screen changes size by default, and once we get down to mobile screen size, it simply changes to a single column layout.
Our work on Relentless went beyond just design, and included maximising the reach of their brand ambassadors, like this Facebook competition featuring Professor Green.
The 2011 website
The previous version of Relentless’s website gives some clues as to the direction the later site would take, and was still based around the key aim of allowing users to quickly filter through the wide array of rich content.
Each of the main carousel items was a bespoke piece in itself, combining quality assets and custom typography to maximise impact.
Bespoke sections are also created for special events, like this one for the Super Series.