- personal portfolio site of digital designer Rich Dean.

Creative. Design. Technology.

I create beautiful design and engaging experiences to help brands flourish. I’m passionate about doing great work with great people: I’ve worked with big brands and one-man bands, designing websites, brand identity and print work to help them grow.

I run design agency Supersonic Playground.

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The Economist

Creating an community where great ideas thrive

The Economist has long been a bastion of informed opinion, but how do you leverage that brand collateral to create a community that nurtures great ideas and allows them to flourish?

A bustling community

Economist Ideas Economy homepage

One of the key challenges of the homepage was to convey the sense of a bustling community without the user being overwhelmed.

The use of a modular layout and bite-sized snippets of content allowed us to aggregate multiple feeds without losing a sense of purpose.

The visual style of white text on black allows the punchy statements to stand out.

The ideas

Economist Ideas Economy ideas page

Ideas are evaluated by community members and Economist staff. The more successful ideas are promoted, with the ultimate aim to integrate them into an Economist event.

Economist Ideas Economy ideas map page

Ideas can be geo-located across the globe.

Creative inspiration

Economist Ideas Economy events page

Events are promoted throughout the site to engage the community and inspire new ideas.

Economist Ideas Economy blog page

The ideas are supported through rich blog content, utilising The Economist’s high profile community contributors.

About me

I believe that design should be available to everyone. It doesn’t matter what your company’s size, budget or business is: great design will help you tell your story better. Design isn’t just about visual style: it can change how your business works, and how your customers see you.

I run design agency Supersonic Playground, based in Lordswood, near Maidstone in Kent. I have 16 years’ experience in design, most recently as head of design for Zone, voted 2014’s number 1 independent agency in the UK by The Drum magazine. I relish working collaboratively, and put my utmost into every project.

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