- personal portfolio site of digital designer Rich Dean.

Creative. Design. Technology.

I create beautiful design and engaging experiences to help brands flourish. I’m passionate about doing great work with great people: I’ve worked with big brands and one-man bands, designing websites, brand identity and print work to help them grow.

I run design agency Supersonic Playground.

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Capturing the essence of a premium service

VistaJet are a leading provider of chartered private flights for an exclusive market. So how do you design a website that will give them cut through as well as capturing their core values?

Tactile feel

VistaJet homepage

VistaJet’s key selling point is the superior build quality of it’s aircraft and the improved travel experience this brings.

This is a differentiator over competitors like NetJets. Our response was that everything should focus on the attention to detail that goes into the construction of the aircraft, and this is what lead the design direction.

VistaJet range map page

I developed a visual style that emphasises this attention to craft, with bold full-screen imagery and tactile touches like leather stitching to give the feel of quality and explorative travel.

About me

I believe that design should be available to everyone. It doesn’t matter what your company’s size, budget or business is: great design will help you tell your story better. Design isn’t just about visual style: it can change how your business works, and how your customers see you.

I run design agency Supersonic Playground, based in Lordswood, near Maidstone in Kent. I have 16 years’ experience in design, most recently as head of design for Zone, voted 2014’s number 1 independent agency in the UK by The Drum magazine. I relish working collaboratively, and put my utmost into every project.

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